Ahmed never planned to be in business. He didn’t grow up dreaming about retail stores or marketing. In 1994, he was just a 24-year-old trying to figure it out. He was in St. Louis, selling T-shirts from a local supplier. One day, he asked the guy, “Where do you get these from?”
The answer? New York. That was all he needed
A few months later, a friend told him about pagers. “Come sell with us,” they said. Ahmed didn’t hesitate. He picked up the product, learned the pitch, and started selling. It came naturally, he was good with people. From pagers to big Motorola phones to suitcase-sized “bag phones” he sold them all.
No internet. No text messages. No fancy CRM tools. Just grit, conversation, and showing up every day.
Bought a van, and drove straight to Brooklyn. No GPS. No hotel. No sleep. He bought the shirts, shook hands, turned around, and drove back. Just to make sure he had the product in his own hands. He didn’t even know about FedEx. He didn’t know you could wire money.
But he knew how to move. And he knew how to bet on himself.
Ahmed never planned to be in business. He didn’t grow up dreaming about retail stores or marketing. In 1994, he was just a 24-year-old trying to figure it out. He was in St. Louis, selling T-shirts from a local supplier. One day, he asked the guy, “Where do you get these from?”
The answer? New York. That was all he needed
A few months later, a friend told him about pagers. “Come sell with us,” they said. Ahmed didn’t hesitate. He picked up the product, learned the pitch, and started selling. It came naturally, he was good with people. From pagers to big Motorola phones to suitcase-sized “bag phones” he sold them all.
No internet. No text messages. No fancy CRM tools. Just grit, conversation, and showing up every day.
Bought a van, and drove straight to Brooklyn. No GPS. No hotel. No sleep. He bought the shirts, shook hands, turned around, and drove back. Just to make sure he had the product in his own hands. He didn’t even know about FedEx. He didn’t know you could wire money.
But he knew how to move. And he knew how to bet on himself.
By the mid-2000s, Ahmed owned a retail store doing over 1,000 activations a month, some months even 1,300.
There were no chairs in the store. That wasn’t an accident.
He wanted everyone standing, greeting, engaging. He believed if someone walked into his store, they deserved attention. He gave out water, coffee, even air fresheners not because it was “branding,” but because it made people feel seen.
And that? That closed deals.
They didn’t have instant commissions or residuals. Just 10–15% on phones and activation fees. But Ahmed made it work, because he knew how to create volume. He didn’t wait for traffic. He built it.
By the mid-2000s, Ahmed owned a retail store doing over 1,000 activations a month, some months even 1,300.
There were no chairs in the store. That wasn’t an accident.
He wanted everyone standing, greeting, engaging. He believed if someone walked into his store, they deserved attention. He gave out water, coffee, even air fresheners not because it was “branding,” but because it made people feel seen.
And that? That closed deals.
They didn’t have instant commissions or residuals. Just 10–15% on phones and activation fees. But Ahmed made it work, because he knew how to create volume. He didn’t wait for traffic. He built it.
He trains, he builds, he leads.
He believes in hard work, honesty, and constant learning. He leads from the front, not the office.
He knows what it feels like to have nothing. He knows what it takes to build something from zero. And he knows how to teach others to do the same.
He was just a baby when his parents moved to Dubai. He grew up there one of nine kids in a tight-knit home.
His mom was a schoolteacher. His dad worked hard and led with discipline.
Ahmed remembers his father’s words like they were carved in stone:
“Either do it right—or don’t do it at all.”
That became a code. A compass. A way of life.
No shortcuts. No silver spoon. Just long hours, early mornings, and a promise to never stay stuck. From T-shirts to Teletechs. From standing in retail stores to standing up as a leader. Ahmed didn’t follow a path. He made his own.